Louis Vuitton is known by leading the fashion without compromising traditional craftsmanship of luxury leather goods. Products of Louis Vuitton are popular, especially among women. It is well known that Louis Vuitton is an expensive brand, but a lot of women are enthusiastic admirers of them. A recent survey of Louis Vuitton shows that Louis Vuitton is considered as the most popular luxury in Shanghai, China. 72% of the interviewees think that Louis Vuitton is their first choice when they buy luxuries. About 64% of the female interviewees consider that Louis Vuitton is their favorite brand. Why do they prefer Louis Vuitton in spite of high prices?
In 2008, the brand value of Louis Vuitton was $21,602 million. It was No.1 on the list of luxury brand value, and its main product was crocodile skin handbag, which was priced at $207,000. Handbag is a daily necessity for women, and they usually choose branded handbags. Louis Vuitton is the one that can meet the requirement of women's desire. Those who choose Louis Vuitton products actually want the brand, because Louis Vuitton is a symbol of fashion and elegance. Women like to be outstanding, and it is Louis Vuitton that brings them in the spotlight.
Favorite of the Nobility
The first Louis Vuitton opened in Paris in 1854. Since then, Louis Vuitton has attracted many customers, and the nobility is the faithful follower of it. Among those noble people are Madam Chanel, queen of India and the president of France. Later, Louis Vuitton products were found in Hollywood. In the film ¡°Roman Holiday¡±, the heroine went out with a LV travelling bag. For many famous singing stars, LV is their favorite. LV represents nobility and wealth. Therefore, no matter how expensive a LV product is, women are willing to pay for it.
Price strategy is one of LV's marketing strategies to maintain its high value. The leather goods of LV are of no discounts, and bargaining never happens in LV shops. However, women are faithful to LV, because they will have an enthusiastic reception when they enter each LV shop. Besides, fine craftsmanship and unique design can be seen from the high prices.
Louis Vuitton is an expensive but welcome brand, for it sells not only products, but also its culture and value. That's why many women are always ready to pay a high price for LV.